Brocade styles by Sobariko, Payal Khandwala, Anita Dongre Whoever said life comes back a full circle kept in mind the popularity of brocades. The classic shuttle-woven fabric owes a majority…
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Best Kurta Sets to Shop from Aza’s Black Friday Sale
by Utkarsha November 27, 2020Mandira Wirk, Naintara Bajaj, Nadima Saqib – Kurta Sets If we ask anyone about their go-to picks from their ethnic wardrobe, a majority of them would vote for kurta sets…
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Wedding-Worthy Kurta Sets You Should Buy on Aza Right Now
by Utkarsha September 1, 2020Kurta sets are an indispensable part of a woman’s beloved ethnic chest. Sure, sarees and lehengas have their own place in our hearts, but the ultimate sophistication, or frankly, comfort, is…
One of the most endearing and special festivals of India, Rakshabandhan, or Rakhi, celebrates the best of relationships that existed. That of a brother and sister. And if you’re one…
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13 Hand-Picked Lehengas Under 30k
by Utkarsha June 19, 2020Lehenga on your mind, but you are on a budget? Don’t worry; we’ve got you covered. We have combed through our super expansive website and come to handpick 13 of the best lehengas which…
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This Masoom Minawala-Approved Anarkali Set Can Be Yours, Too
by Utkarsha June 16, 2020If you are looking forward to leveling up your ethnic game for those festivities (dare we say the “W” word), or just simply hit refresh on the traditional wear closet,…
If you’re a netizen who follows fashion bloggers, then you’d agree that Masoom Minawala needs no introduction. One of the most ‘shipped influencers packed with a girl-next-door vibe is a…
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The Ever-Lasting Celebrity-Approved Bridal Trend – Traditional Red Lehengas
by Utkarsha January 21, 2020Red lehengas are a staple wedding outfit for a traditional bride, period. No matter the number of wavering bridal trends that try to make an entry in our ‘upcoming trend’…
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5 Designers with Gota Patti Styles Worth Stealing
by Utkarsha December 5, 2019Let’s talk about the on-going wedding season. If you are about to attend your 100th wedding (as everyone around us is getting into the holy matrimony), choosing an outfit can…
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Outfits to Match your Mehendi Styles this Eid
by Kushboo April 22, 2019With the festive season fast approaching, henna or mehendi, is a customary tradition we have all relished from time to time. It is not just a tradition but has become a…