We don't know about you folks, but every time we open our news tabs, we are flooded with not-so-jubilant stories. To sane ourselves, we impetuously land on our social media apps. Even though the platform keeps us pretty updated about the ongoings of the world, we sometimes scroll through the handles of our favourite personas, just to get a mind-break. On such an occasion, I found myself going over Sonam Kapoor's handle (for the 100th time) and discovered that she is she very well-versed with the game of dressing-up - not just with Louboutins and Bvlgaris by her side, but also with younger, homegrown brands.
We thought it's noteworthy to laud her fashion choices as a responsible celebrity who favours newer Indian brands. And as we are championing #MakeInIndia here at Aza, we couldn't find a better time than this to talk about it.
Here are some of the best native brands tapped by Sonam Kapoor. Make sure you check them out and pin them for your Indian-brand fixation.
Sue Mue, a label that is inundated with resplendent monotone ethnic wear, has catapulted the power of traditional silhouettes. They come in a variety of hues like demure pastels and rich jewel tones. Speaking of which, this angrakha-wrap anarkali worn by Sonam is the epitome of the label's signature aesthetic.
Check this similar style out!
It's imperative for growing fashion labels to keep up with new trends in the industry. Itrh is a label that boasts of contemporary ethnic wear with a trademark molten crush gold element in their outfits. Since this element is what sets their label apart, Sonam, being her experimental self, tuned in towards it. Who else could have pulled off a blingy lehenga like this?
Payal Pratap's collections are a modern woman's everyday closet that is rejigged with lively prints. This makes the styles a must-have in a wardrobe. Exhibit A, this pink jacket-skirt set worn by Sonam is apt for a summer picnic. Casual and breezy. See what we mean?
Geometric prints and edgy silhouettes have saved the day of many non-girly women like us, but if you ever find yourself in a dreaded situation to wear ethnic, don't let go of your signature style with Vedika M's pieces. Not only geometric, but the outfits are also injected with minimal floral and abstract prints for the tomboy-next-door. Sonam's minimally printed red lehenga is a pro-choice for not drawing too much attention, yet making a statement.
Shop the look here!
Saaksha and Kinni
Saaksha and Kinni's collection is symbolic of breezy summer silhouettes. But having said that, the styles are apt for any season, occasion, or even as loungewear. The abstract prints and vibrant hues are the stalwarts of the chic pieces. Sonam, too, prefers to stack her body-con Dior dresses and opts for billowy kurta sets, like this printed fuchsia one that can also be used as a tunic.
This brand boasts of edgy modern outfits that are totally apt as workwear. See how Sonam's look is constructed by a shirt-pant set with a drape? Yeah, that's how edgy and fun it is. Discover Notebook's chic styles to stock up your workwear closet.
One Nought One One
We can't leave out jewellery from this list now, can we? Contemporary hoops are big in the trending circle, that makes these baubles from One Nought One One that have Sonam's stamp-of-approval, a must-have in a Bijoux box. Find more of contemporary gold jewellery with innovative designs that can be best paired with your fusion outfits.
Since a pair of oxidized earrings are almost always found in every woman's collection of trinkets, why not include this Sonam-approved one by Sangeeta Boochra too? The ingenious label is chock-full of rustic, bohemian ethnic jewellery that is pairable with a multitude of outfits.
Did you love Sonam-approved new Indian brands too? Let us know in the comments below.