From the Director's Desk

Turning a year older predictably ignites a gamut of mixed emotions, inspiring one to reflect upon the years that have passed, and the growth that came with it. When Aza was founded in 2005, the fashion industry in India was nascent. Over the last decade, we have worked hand in hand with our designers to make industry processes more organized in order to deliver rewarding experiences to our customers. Our steadfast belief in talent coming out of India and in products that are made in India has led us to expand further, to reach more individuals across the world with the art that our designers create. We have travelled the country to find talent at its initial stages and offered a platform for that talent to grow, and we have travelled the world to share that talent with others. This was precisely what motivated us to launch, our global e-commerce platform, which turned three this year.


The Aza Magazine is now one, and for this very special anniversary issue, we selected as our muse the radiant actor, fashion icon, and soon-to-be mother Neha Dhupia, who embodies all the right ideals. At seven months pregnant and more active than ever, Neha is an inspirational role model, launching a multitude of applaudable projects back to back. As both Aza and Neha begin a new phase in the journey of life, we come together to celebrate the excitement that comes with it.


We’ve packed the pages ahead with all the key trends, pieces to have now and styling tips to help you navigate the festive and wedding season. We highlight dazzling bridal fashion in an Alice-in-Wonderland-like shoot with the gorgeous television star Sanjeeda Sheikh, and matching his and hers looks for couples who are meant for each other in our fashion feature. We also give you a sneak peek into our travels to the East, shooting with Tollywood’s brightest stars Dev Adhikari and Rukmini Maitra. This, and so much more in an issue that will forever remain close to our hearts. Happy reading!


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