The New Cool

Ever-inquisitive, hyper-connected and civic-minded, millennials value transparency; they want to know how products they use are made and who makes them. This has encouraged the fashion industry at large to introspect and revaluate creation processes, giving rise to a generation of contemporary designers who employ an ethical, eco-friendly approach to business that minimizes waste. From using organic fibers and natural dyes to reviving age old artisanal techniques such as block printing, hand painting and applique, these collections are individualistic, imaginative and conscious, ensuring that you feel as good on the inside as you look on the outside. Here's a look at some of the labels that are changing the face of sustainable fashion in India.
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